Some online companies have more generous return policies to compensate for the traditional advantage of physical stores.
Popular traditional stores for Online Shopping
Many of the traditional stores shoppers patronize on a daily basis also have an online presence. This includes retailers of all types of products such as grocery stores selling food and convenience items, popular clothing retailers, retailers of electronics and appliance and general merchandise stores offering a wide array of products for consumer purchase.
Examples of these types of stores include Marks and Spencer
, John Lewis
. Most of these stores offer all of the items available in the traditional store as well as items which are available exclusively at the online store.
While the obvious advantage of shopping at a traditional store is the ability to see, try on, test or otherwise examine the products before making the purchase there are also obvious advantages to shopping at the online versions of these same stores. As previously mentioned, there are often items offered for sale which are exclusive to the online store. This gives the consumer a greater selection of products from which to choose. Another obvious advantage is the convenience shopping online offers to consumers. Online stores are open 24 hours a day and seven days a week which gives the online shopper the flexibility to do his shopping when it is convenient for him. It also eliminates the time required to travel to a store. Still another advantage of shopping in online stores over traditional stores is consumers can patronize online stores which do not have a traditional store located near their residence.
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